The Challenge:
The client had taken over a business from its previous owner, and inherited the task of updating their seminar catalog - a complex and unruly 106-page Word document. After many days of struggling to make the necessary changes, he decided to look for a resource that could help him figure it out. He was initially determined to keep the document in Word, and insisted he was only looking for a "Word guru" that could teach him how to manage the document himself. I am definitely NOT a Word guru, but I could see that the document had a lot of potential for his business. After discussing the benefits of a more professional solution, he ultimately decided to invest in having the catalog completely re-designed (in Adobe InDesign) and delivered as a PDF.
Important Factors:
As we were beginning the project, the client was also going through a re-branding process, so the design had to be adjusted midway through the process to reflect the new brand. Additionally, there were three different versions of the catalog: one for seminars, one for conference presentations, and one that included both. And each version needed three variations: one for printing, one for emailing to potential clients, and one for downloading from their website.
![](https://pro2-bar-s3-cdn-cf1.myportfolio.com/6343e49e-b66b-4c33-b8d1-a55d43315065/2876bafa-d130-42cc-906b-4c244b4aaa9c_rw_1920.jpg?h=c3229454e81e93cdb53accdc50c23bdf)
BEFORE
![](https://pro2-bar-s3-cdn-cf4.myportfolio.com/6343e49e-b66b-4c33-b8d1-a55d43315065/f5cb6f45-be27-4304-ac8f-5f403d5a38b9_rw_1920.jpg?h=064367a7b986a054dbb1908b7bfe17c9)
AFTER
Cover design, incorporating new logo and branding by Woland Web
![](https://pro2-bar-s3-cdn-cf5.myportfolio.com/6343e49e-b66b-4c33-b8d1-a55d43315065/61ae2c16-bd46-4e98-95ce-36533d962a95_rw_1920.jpg?h=a77850ead099c082445c96826239bcb4)
BEFORE
![](https://pro2-bar-s3-cdn-cf2.myportfolio.com/6343e49e-b66b-4c33-b8d1-a55d43315065/35947fd4-2c80-4637-a09f-953f8c5adf04_rw_1920.jpg?h=f52b8e3e0d16e135971ab8c1ce48017f)
AFTER
Table of Contents
![](https://pro2-bar-s3-cdn-cf4.myportfolio.com/6343e49e-b66b-4c33-b8d1-a55d43315065/551fa72b-4e48-429e-861a-38c43cca672e_rw_1920.jpg?h=ef1c999e2aa73cbe70fc12fcb03a97fd)
BEFORE
![](https://pro2-bar-s3-cdn-cf5.myportfolio.com/6343e49e-b66b-4c33-b8d1-a55d43315065/6046e7fd-b0f0-435f-aee0-9be7b87468f4_rw_1920.jpg?h=c8d4fb2ae3e2d57f7906e7470995f5f4)
AFTER
![](https://pro2-bar-s3-cdn-cf3.myportfolio.com/6343e49e-b66b-4c33-b8d1-a55d43315065/41d1659b-118f-4a59-bfd8-2ff3d528f55c_rw_1920.jpg?h=2f930cb704d1adce36ca9f010f3e5aa5)
BEFORE
![](https://pro2-bar-s3-cdn-cf3.myportfolio.com/6343e49e-b66b-4c33-b8d1-a55d43315065/4d6e3539-f0c4-4794-b168-bfcf0e50a954_rw_1920.jpg?h=ed82fc613cc4fb31015cdd5b4cd825c6)
AFTER
Sample Interior Pages