The Challenge:
The client had taken over a business from its previous owner, and inherited the task of updating their seminar catalog - a complex and unruly 106-page Word document. After many days of struggling to make the necessary changes, he decided to look for a resource that could help him figure it out. He was initially determined to keep the document in Word, and insisted he was only looking for a "Word guru" that could teach him how to manage the document himself. I am definitely NOT a Word guru, but I could see that the document had a lot of potential for his business. After discussing the benefits of a more professional solution, he ultimately decided to invest in having the catalog completely re-designed (in Adobe InDesign) and delivered as a PDF.
Important Factors:
As we were beginning the project, the client was also going through a re-branding process, so the design had to be adjusted midway through the process to reflect the new brand. Additionally, there were three different versions of the catalog: one for seminars, one for conference presentations, and one that included both. And each version needed three variations: one for printing, one for emailing to potential clients, and one for downloading from their website.
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Cover design, incorporating new logo and branding by Woland Web
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Table of Contents
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Sample Interior Pages